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Watch out boys
Unilever UK has revealed a new ‘For Her’ Lynx deodorant spray variant. The launch of new Lynx Attract range will include a limited edition female fragrance.The campaign is being supported by a £7.2 million marketing campaign across TV, digital, cinema, OOH and PR. The campaign will launch with a teaser video designed to show the impact of giving the Lynx Effect to both sexes.
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Weetabix strikes gold
Weetabix are set to launch a new variety of the breakfast cereal in the form of Weetabix Golden Syrup, which will land on supermarket shelves on the 30th January. According to the company, the new variety of the breakfast biscuit is baked with Golden Syrup but retains the nutritional benefits of the original variety.
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Waitrose is cream of the crop
The Chartered Institute of Environmental Health (CIEH) has announced that Waitrose has achieved Corporate Membership in recognition of its commitment to high standards of environmental health. Waitrose is the first retailer to achieve membership. The retailer was recognised for its adherence to the core tenets of environmental health.
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Asda reveals plans to create 5, 000 new jobs
Asda today announced that it will invest over £500m in its UK stores and depots in 2012, helping to create up to 5,000 new jobs across the country. The supermarket confirmed plans to open 25 new stores and three depots in 2012 – as well as plans to extend and refurbish 43 of its existing stores.
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