Edited by Rebecca Hubbard
email: rebecca.hubbard@onecoms.co.uk
 
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Fri, May 18, 2012 3:18 PM
‘Info on the go’ goes on show

Denny Bros multi-page leaflet labels keep up with the very latest innovations.

Denny Bros are to launch their latest product, as well as show off some of its latest multi-page labels, at EasyFairs Packaging Innovations, 29 Feb – 1 March, Birmingham NEC.

Visitors to stand D57 will be able to see the new product, Bookmaxx PLUS, printed in a range of formats to showcase its many uses. The credit-card sized booklet, ideal to keep in your wallet or purse, opens like a book to reveal up to 16 pages of neatly packaged print. It’s ideal for coupons, fixture lists, timetables and for advertising local attractions and as it’s a folded, staple-free product, it’s ideal for the food and pharmaceutical industries. 

The full range of Fix-a-Forms will also be on show with features including Unique Random Codes to produce guaranteed winning entries, Quick-Response (QR) Codes to provide instant access to online information via smartphones ,and even the use of temperature controlled inks to make a heat/chill reveal to put some extra fun into on-pack promotions. Tear off coupons can be included as extra and all the terms & conditions linked to a promotion can be rolled out within the same space. 

Fix-a-Form multi-page labels allow for the communication of large amounts of text on-pack and provide the all-inclusive information for products, which can include multiple languages or to make marketing activities work, including cross-brand promotions. They work in synergy with the host-pack eliminating the need for major artwork changes to the original packaging which can be costly and time consuming. 

Fix-a-Forms are often used by brand-owners to supply additional information or run on-pack promotions which provides the benefit of quick or instant-access information. These custom-built, on-pack marketing devices can boost sales uplifts, some reported to be as much as 25%. 

Fix-a-Forms can also be used to accommodate Braille as an add-on to non-Braille formatted stock to prevent brand owners having to write off large quantities of pre-printed packaging. 

To find out more about Fix-a-Form multi-page labels visit us on stand D57 at the show or contact us today on 01284 701381 or email fix-a-form@dennybros.com


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