Accolade Wines has today announced that it's brand, Banrock Station Light is increasing its efforts to promote the lighter drinking category, with a new £1m marketing campaign.

Significantly the campaign will involve a link up with Weight Watchers. Banrock Station Light will feature across a range of the Weight Watcher's portfolio including the weight watchers magazine, website and weekly email newsletter. In addition print advertising will appear in national consumer press and is expected to be seen by the product's target audience on average four times a week.

Neil Marolia, Banrock Station Brand Manager, says:“We are confident that with a quality product and an on-target marketing strategy, Banrock Station Light can take the lead in the market, as the number one lighter drinking option with a taste consumers enjoy.”

The campaign will run for six months and launches in January.