| Business contract for Jervaulx Blue |
By: Rebecca Hubbard
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Posted: Thursday, July 22, 2010 2:15 pm
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David Hartley, Managing Director of The Wensleydale Creamery at Hawes
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The Wensleydale Creamery’s new award-winning Jervaulx Blue cheese has found favour with British Airways.
Via one of its wholesalers, The Creamery, at Hawes in the heart of the Yorkshire Dales, is supplying Jervaulx Blue to British Airways for three months.
Jervaulx Blue has been served to the company’s first and business class passengers during the last few weeks and it will re-appear on BA’s high-flying cheese board during October and February.
In total about 3,750 kgs of Jervaulx Blue will be supplied to British Airways.
Jervaulx Blue Cheese recently won a prestigious Great Taste Award, one of the UK’s most important food accolades. It secured the highest honour of three-star gold, which is reserved for products that are considered faultless.
The awards, which are rated as a trusted benchmark for fine food and drink, are organised by the Guild of Fine Food.
Jervaulx Blue marks a substantial investment for the Creamery and is its most significant product launch for 2010.
The blue cheese is aimed at the sector of the market that is adopting a more continental taste and blends the traditional blue cheese characteristics with a more creamy and sophisticated texture.
David Hartley, The Wensleydale Creamery’s Managing Director, said: “These contracts with such a high profile company is a fantastic endorsement for our Jervaulx Blue cheese.
“Serving Jervaulx Blue to British Airway’s first and business class passengers perfectly complements Jervaulx Blue being awarded three gold stars in the Great Taste Awards.”
Jervaulx Blue is names after Yorkshire’s famous Jervaulx Abbey, where Cistercian monks originally crafted Wensleydale cheese around the year 1150.
Jervaulx Blue is being supplied to British Airways through The Creamery’s wholesaler Cheese Cellar, which is based in London. |
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