A leading UK drinks manufacturer is raising a toast after winning one of the industry’s most coveted awards.

Manchester Drinks Company teamed up with packaging experts Smurfit Kappa to scoop a bronze award at the UK’s premier awards recognising innovation in packaging design and technology, the Starpack Packaging Design and Technology Awards.

The award recognises the innovative new pouch design created for Manchester Drinks’ recently-launched My Cocktail range of ready-to-drink (RTD) cocktails which is the first product of its kind on the UK market. 

Richard Benjamin, Managing Director of Manchester Drinks, said: “We always like to offer our customers new and exciting ways to enjoy our drinks and are delighted that the My Cocktail range has already made such an impact within the industry.

“My Cocktail pouches keep cocktails fresh and ensure they’re easy to pour from the first to the last serve. They’re ideal for taking to parties or summer barbeques or festivals and make cocktail drinking much more accessible.”

The award praised the pouches’ many key features including being unbreakable, their easy to carry design and eco-friendly disposal methods.

This latest award comes after Manchester Drinks was recognised earlier this year for setting a new industry standard with a 2011 Drinks International Gold and Silver Award in the Pre-mixed Drinks category for four of its products.

A company with a history of spearheading innovations in the RTD market, Manchester Drinks is always amongst the first manufacturers to bring exciting new products to customers. The award-winning My Cocktail range is set to further progress the company’s developments in the RTD sector.

The lightweight pouch design allows for more cost-effective shipping which in turn reduces environmental impact. Using less material than most other drinks’ containers, once empty the pouches pack right down and can be easily recycled. They are one of the greenest solutions to ready-to-drink cocktail products currently available.