Ultimate packaging for GSK

DS Smith Packaging Lockerbie and API Laminates, worked in collaboration with GlaxoSmithKline Consumer Healthcare on the design of their outstanding new SRP packaging for Aquafresh Ultimate, described by GSK as achieving high levels of differentiation and impact at the point of purchase.

The corrugated packaging spotlights the brand image from the printed/foil blocked tube using a new 3D printing technique. The Fresnel lens is created by a combination of printing techniques, metallised substrate and a concave image engraved onto the film to produce the 3D effect.

This innovative retail ready pack consists of three components: a moulded plastic tray that locates the tube caps, the corrugated pack featuring three Fresnel lenses, and a shipping hood. The outstanding impact of the RRP combined with the advanced printing, foiling and tamper evidenting on the tubes, has replaced the use of cartons for the Ultimate range launch.

Initial sales results suggest that this packaging has an incredible impact in store. In fact, in the run up to launch, the excitement in the market, and with trade partners, meant that the demand emphatically surpassed initial expectation.

It just goes to show how DS Smith Packaging is helping customers to ensure they achieve desired impact and functionality from their tertiary packaging in store.

Naturally better packaging for Seabrook Crisps

Seabrook makes a very popular brand of crisps and has worked closely with long-term supplier DS Smith Packaging Featherstone to develop a high quality printed retail ready pack for a brand new range called “Goodbye salt Hello flavour”.

Eamonn O’Donnell, Featherstone’s Business Development Manager, says: “We have really pushed the boundaries of flexo post print with this pack. The message to the shopper stands out loud and clear, highlighting the reduction in salt but not flavour. We have featured a superb product shot with a background texture that depicts a traditional potato sack. We even managed to reduce the artwork from a 7 colour to a 5 colour process print.”

This has all been achieved using DS Smith Packaging’s unique R-Flute®, a new type of corrugated fluting that provides superior performance in both print and construction. The closeness and the structure of the flute tips gives a flatter, better surface for printing and enables the pack to fold very accurately. The perforated opening works reliably and gives a neat appearance on the shelf, greatly increasing point of sale impact.

It just goes to show how, working with DS Smith Packaging, customers are able to use their corrugated products to boost sales results significantly and open up a range of opportunities for more efficient and sustainable packaging.

Gold, gold and gold again 

DS Smith Packaging has won three gold plus four silver and three bronze awards in this year’s Starpack competition. 

One of the golds went to a revolutionary new pack for GlaxoSmithKline Consumer Healthcare’s Aquafresh Ultimate. This was designed, developed and executed through close collaboration between GSK’s internal project team, DS Smith Packaging Lockerbie and API Laminates. It spotlights the brand image from the printed foil blocked tube using a new 3D printing technique.

Another gold winner was DS Smith Packaging Belper’s new Tiltmaster pack; the slight backwards tilt keeps products upright, maximising impact on shelf. Not only does the pack look great in store, it’s better for the shopper, and is 100% recyclable.

A smart retail ready pack from DS Smith Speciality Packaging Launceston for Laverstoke Park Farms completed the golden hat trick. Designed to display Laverstoke’s high quality organic products in Sainsbury’s and Waitrose, the new 100% recyclable packs are perfect for a company that prides itself on its commitment to sustainability.