Karli Edmondson
Posted: Wednesday, July 28, 2010 12:16 pm

Crunchy new lower fat snack Crips 99Cals has made its debut in Tesco stores in the East Midlands and beyond.

The oven-baked wheat and potato snack created by East Midlands snack producer Crips has 70% less fat than traditional fried potato crisps and only 99 calories per pack.

The product was unveiled on the healthy snacking aisles at 39 Tesco stores from Brackley to Barnsley in July.

It is the first time that the new-look Crips 99Cals packs have gone on sale –created by a team based at Ingleby near Derby, the Crips 99Cals range is available in three different flavours – Thai Sweet Chilli, Sea Salt & Balsamic Vinegar and Mature Cheddar Cheese & Spring Onion.

“We are delighted that our new Crips 99Cals range has been unveiled in Tesco stores in the East Midlands area from Northampton right up to Barnsley,” said Crips managing director Gareth Smith. 

“We hope the new packs will go down a treat with customers who appreciate their snacks but who are looking for something low in calories and fat, and who don’t want to sacrifice the crunch, taste and eating experience of more traditional snacks.”Crips 99Cals have no GM ingredients, no monosodium glutamate, are trans-fat free, have no artificial colours or preservatives, contain heaps of natural flavour, and are suitable for vegetarians.

Caroline Bartrop, regional marketing manager for local sourcing in north & east of England for Tesco, said: "We are delighted to be the first retailer to be stocking the new Crips 99cal range in Tesco stores. Crips is a really innovative concept and we think the packaging will have great stand out on shelf."