Dutch brand, Honig, now owned by H J Heinz, has selected Robinson Packaging Innovation to design, develop and manufacture, its new Foodservice Pack for powdered soups and stocks. The new 1.5 litre bespoke container and lid, both injection moulded in PP, were launched in the Continental European market in October. 

Heinz Marketing & Packaging Development Teams worked closely with Robinson’s Designers to produce a concept that was aesthetically pleasing, providing something different at “point-of-sale”, and gave an added value to the consumer.

The new pack incorporates Honig branding, a special grip for additional strength and improved handling and a custom-design tamper evident closure.

A key requirement from Honig was that the pack should be robust enough, with a good reseal, so that it could have a secondary use as a storage container in busy commercial kitchens.  

The new Foodservice pack is manufactured at Robinson Packaging’s BRC Approved site in Kirkby in Ashfield, near Nottingham.

Marcel Keunehof, Packaging Technologist for Heinz BV commented on the new pack, “Honig are delighted with the look of the new pack, and I have been particularly impressed by Robinson’s concept design and model making capabilities, all of which have been applied to great effect on this project”.

For further information visit www.robinsonpackaging.com