Edited by Rebecca Hubbard
email: rebecca.hubbard@onecoms.co.uk
 
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The trade journal for the food & drink manufacturing and packaging industry
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Sun, Feb 5, 2012 2:20 PM
Cherrygood launches in new size
Cherrygood launches in new size
Cherrygood, the UK’s leading cherry juice drink, is now available in a smaller ready-to-go size. Cherry Burst, primarily aimed at children, will launch in Morrisons stores across the country next week as a triple pack of 200ml cartons, one of each counts as one of your Five-A-Day.

   
Robert Wiseman Dairies give good advice
Today, Rural Affairs Secretary Richard Lochhead MSP visited pupils at Eastbank Academy in Glasgow to see the results of a project where pupils were tasked with setting up their own business and creating a new product.
Relaunch for PomeGreat
PomeGreat, the UK’s leading producer of pomegranate juice and juice blends is set to unveil its first ever TV advertising campaign as part of a £2 million relaunch of the brand, which also includes print media, social media, PR and in-store promotional support. The campaign will launch on ITV1 on 1 February.
Watch out boys
Unilever UK has revealed a new ‘For Her’ Lynx deodorant spray variant. The launch of new Lynx Attract range will include a limited edition female fragrance.The campaign is being supported by a £7.2 million marketing campaign across TV, digital, cinema, OOH and PR. The campaign will launch with a teaser video designed to show the impact of giving the Lynx Effect to both sexes.
 
 
 
Weetabix strikes gold
Weetabix are set to launch a new variety of the breakfast cereal in the form of Weetabix Golden Syrup, which will land on supermarket shelves on the 30th January. According to the company, the new variety of the breakfast biscuit is baked with Golden Syrup but retains the nutritional benefits of the original variety. 
 

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