Jamie's best bits



Jamie's best bits | fmcg news,sainsbury's,jamie oliver,tv ads,

Last night Sainsbury’s ran a ‘Best of Jamie’ television advert to celebrate its 11-year partnership with Jamie Oliver.

In July Sainsbury's announced that the partnership between the retailer and the celebrity chef would be coming to an end at the close of 2011. The retailer reported that Oliver would be dedicating his time to The Jamie Oliver Foundation social projects.

Oliver has starred in over 100 television ads for Sainbury's. The new ad features highlights from across the 11 year partnership.