Posted: Monday, September 6, 2010 11:47 am

La Buena Vida, a new brand of premium Spanish Tapas and food ingredients is launching in the UK.

Based in Madrid, La Buena Vida is working with speciality food distributor Hider Food Imports to launch its brand and product range to UK retailers.

Meaning "the good life" in Spanish, La Buena Vida sources artisan products from local farms and family-owned producers from across Spain. The product range (see below for details) includes a mixture of versatile ambient-pack ingredients to be used in authentic recipes and innovative Tapas Kits enabling consumers to recreate real Spanish Tapas at home.

La Buena Vida has been created specifically with international consumers in mind, providing a distinctive, high quality brand for those wishing to cook authentic Spanish food.

Named as one of the top 10 best products at this year's Harrogate Food Show, La Buena Vida's model of sourcing quality produce means it is able to offer accessible prices for UK consumers wishing to try La Buena Vida's authentic Spanish cuisine.

Each La Buena Vida product is accompanied with detailed cooking instructions as well as a narrative presenting the product's provenance, history and connection to Spanish culture.

La Buena Vida products are designed to be versatile and could be placed in regular ambient food sections or space dedicated to speciality or ethnic food. The brand is also promoting traditional recipes and Spanish cultural information through its website, blog and social media activity.

Mayte Hidalgo, Marketing Director at La Buena Vida commented: "We believe Spanish food cooked at home has yet to realize its full potential in the UK market, in a way that other international cuisines have.

"Our user-friendly products will enable consumers to feel like genuine Spanish chefs, creating the flavours they will know from eating at Spanish Tapas bars on their holidays."

La Buena Vida’s launch product range includes:
  a.. Tapas Kit: White Tuna, Olive Oil with Roasted Piquillo Peppers
  b.. Banderillas: Pickled Vegetables on Skewers
  c.. Whole Roasted Piquillo Peppers with Garlic
  d.. Chimichurri Sauce
  e.. Chimichurri Sauce, Spicy
  f.. Spanish Artisan Pastries
  g.. Tortilla de Patata, Spanish Omelette
  h.. Gazpacho Español

For more information contact:

HIDER FOODS IMPORTS, LTD
Sales: 01482 504333
www.hiderfoods.co.uk   |   mail@hiderfoods.co.uk

BUENA VIDA FOODS, S.L.
www.buenavidafoods.com   |   sales@buenavidafoods.com