YouGov’s BrandIndex has reported that M&S and Colgate are among the top brands in the 2011 league table. For the second year running they were the brands most highly rated by UK consumer.

YouGov’s BrandIndex quantifys how consumers recognise brands in terms of quality, value, customer satisfaction, corporate reputation, general impression, recommendation. The index score is then compromises from these attributes.

The top three FMCG brands for 2011 were Google, Amazon and M&S, followed by the BBC, Heinz and Sony.