| Trace your fish supper from water to plate? |
By: Rebecca Hubbard
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Posted: Monday, October 18, 2010 2:15 pm
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Image: My Several Worlds
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The UK’s leading independent supplier of seafood is to launch an innovative scheme which will allow consumers to trace their fish back to the boat it was caught on.
Cumbrian Seafoods, which supplies fish to the major UK retailers, is teaming up with the USA-based Trace Register to introduce an on-line traceability system which will give detailed information on where the products it sells originated from.
This forward thinking initiative, believed to be the first of its kind in Europe, highlights Cumbrian Seafoods’ commitment to best practice and has benefits for both trade customers and for the consumer.
The company has been using the system for its warm water prawns for some time without issues and is now planning to roll it out across all of its products.
“Our aim is to be able to get all the information up on the website within four hours of production, which will allow people to be able to see where their fish and shellfish has come from,” said Graham Anderson, Buying Director, Cumbrian Seafoods.
“We are already starting to roll the plan out and our aim is by March 2011 all of our products will be on this system.”
A further benefit of using an automated information management system is that details can be shared electronically, saving time and avoiding the potential for information being lost.
Cumbrian Seafoods is also teaming up with certification body, Global Trust, which will validate all the information posted on the website.
Andy Furner, Trace Register Vice President, said he was “delighted” that Cumbrian Seafoods has chosen their system “for this exciting project.”
“Implementing our system will give Cumbrian Seafoods “push of the button” traceability back to the product source and deliver an electronic platform connecting Cumbrian Seafoods suppliers and customers” he said. |
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