Waitrose to launch Heston range

Danny Morgan
Posted: Tuesday, July 6, 2010 2:52 pm

Waitrose to launch Heston range

Waitrose is set to launch 20 new food products that have been created by Fat Duck owner and chef Heston Blumenthal.

The 'Heston from Waitrose' range will launch in October this year and will include products such as vanilla mayonnaise and tea smoked salmon. 30 more products will also launch in April 2011.

The launch is part of the retailer's plans to encourage consumers to cook from scratch. The products can be bought separately or together as part of the meal preparation.

The launch comes after a successful start to the year for Waitrose with its Heston and Delia campaign widely credited with boosting the supermarket's sales.

Blumenthal said: "It has been an exciting new opportunity working with Waitrose on this extensive range of products. We have had an enormous amount of fun developing the different products in the range, and hope that it will offer a little something for everyone to taste and enjoy."