Unilever UK has revealed a new ‘For Her’ Lynx range. The launch of new variant Lynx Attract will include a limited edition female fragrance.The campaign is being supported by a £7.2 million marketing campaign across TV, digital, cinema, OOH and PR.  

The campaign will launch with a teaser video designed to show the impact of giving the Lynx Effect to both sexes. Beginning with a chase scene the ad goes on to reveal that the female police officer and the male criminal are actually running towards each other – overcome by the duel effect of the new Lynx Attract fragrances.  It ends with the strap line “Nothing will ever be the same again”.

The TV advert for Lynx Attract – For Him and For Her, which breaks in the UK on 1st February, sees men and women who are wearing the fragrance causing chaos and accidents in a series of situations because they’re so intensely attracted to each other.  

Kieran Danaher, Lynx brand manager at Unilever UK, said: “This is a historic moment for Lynx as a brand.  For the first time in our 27 year history we are launching a male and female variant at the same time. Lynx Attract will unleash the full power of the ‘Lynx Effect’ for both sexes and make the mating game doubly exciting.

“As a brand we’re aiming to push boundaries with creative marketing campaigns this year, and the launch of Lynx Attract is set to do just that and more.  With both these scents being so seductive we’re warning men and women about the potential chaos they may cause in everyday life.”