Leading paper-based packaging manufacturer, Smurfit Kappa UK is celebrating the fourth win in 12 months for itsunique Evo-Stik ‘Sticks-Like’ promotional pack design, following wins at the 2011 Starpack Awards and 2010 UK Packaging Awards.

The innovative E-flute, corrugated container has been awarded the highest International packaging tribute with a 2011-2012 World Packaging Organisation, WorldStar award, in the Household category.

Entries from 56 worldwide awards, representing 42 member countries of the World Packaging Organisation qualified for consideration in the 2011-2012 WorldStars, which are only presented to those packages that have already won recognition in qualifying national competitions. 

WorldStar awards are made on the judges' consensus that the pack is the most superior entry in its own right, and displayed the best execution and innovation in its category.

The clever ‘Sticks-Like’ promotional pack consists of a one-piece, wraparound blank, holding three 290ml cartridges of Evo-Stik ‘Sticks-Like’ all weather adhesive. The packaging was designed to be equally as tough as the trade-only, high performance adhesive it holds. It has reversible spring tabs at each pack end and secure, grip-point hand holes on the pack sides, to prevent the heavy weight contents spilling out at the point of purchase.

This simple solution is not only successful, but economical and sustainable as well. The single-piece pack replaces a traditional five-piece solution to triple pack promotions. Constructed from FSC certified, recyclable board, the pack offers a clear and uncluttered branding area for on-shelf recognition and promotional messages.

Another Starpack and WorldStar success for Smurfit Kappa was in the beverages category with the Bag In Box - PouchUp®, being used by Manchester Drinks to package cocktails. A lightweight, free-standing pouch concept for beverages, PouchUp® does not require a secondary outer box. It has a dispensing tap, which extends the life of drinks after opening, a 100% printed surface for branding and a carbon footprint of just 20% of a traditional glass container.

For more information please call: 0870 850 3877.